11 November 2010

Emusic is not my beat, but I will fearlessly address something of no interest to anyone anyway.

"Gordon" does a much better job with emusic than I do, but here are some thoughts nonetheless:

One of the great things about emusic, which this catalog addition will irreversibly change, was the fact that you were somewhat limited in your choices. The fact that you had prepaid for the month or year meant that the money was essentially a sunk cost, and it allowed you to take chances that you otherwise might not have. With a $7.99 transaction cost, I would never have discovered a band like the Rural Alberta Advantage:



It's a lovely little indie debut - heartfelt, awkward, largely about failed relationships, growing old, and moving to a big lonely city. And it's an album that feels totally mine, because I stumbled across it on emusic and thought, "why the hell not?" It matched the number of downloads I had left for the month, and it was "use it or lose it." If they're competing for my attention with canonical things that I never got around to picking up - say, Neil Young, or Prince - I'm probably going to be more likely to spend those downloads on musical vitamins than I am on a wild gamble.

Of course, I'm blaming emusic for my own behavior here, but there was something really liberating about the emusic outlook, and the idea that you're choosing music from a slightly skewed catalog. The constraints were nice, actually, because it meant that I could be current on whatever pitchfork's flavor du jour was, and I could also get a little wacky:



Why the hell not, right? Plus, given the lengths of each track on the Lindstrom - Prins Thomas album, you were looking at a real deal. And this brings us to the other problem I have with the pricing scheme: Fela Kuti albums are no longer 2-4 downloads. Jazz albums - many of which are under 50 minutes in length and no more than 5-7 tracks - will cost the same as a 14-track, 65-minute long indie record. Theoretically. The upside is that, potentially, hip-hop albums will carry less of a penalty (given all the skits, non-musical tracks, etc.) A lot of these trends had actually started once emusic moved from downloads to credits, but I'm afraid that the move to actual dollar values will continue this trend. If a Fela Kuti album is 12 tracks, I'll look for a hard copy in the discount bin instead of getting it from emusic.

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