In most commercials, particularly pharma ones, "home" is depicted as a house in the suburbs (except of course for those commercials shamelessly reaching out to "urbane" wearers of track suit jackets or women who are "empowered" consumers of overpriced merchandise.)
Erectile dysfunction? Backyards. Indigestion? Some guy in a diner or on a plane. Aspirin? Waitress or construction worker.
Why, then, do commercials for sleep aids almost invariably feature a cityscape? I just can't figure out who the target audience is and what the message is.
Naturally, I am lying awake at 4 am thinking about this. More on that later.
2 comments:
You've missed what I find to be the most puzzling image, from ED ads.
Intimacy depicted by two people sitting in separate bathtubs on the beach. On ramps, at sunset.
This makes zero sense to me.
But your point is well taken... the suburbs are where Big Pharma is making their cash.
Spot on. How about that viagra one where it's a bunch of dudes in a bar/saloon after hours, singing "Viva Viagra"? Shouldn't they be, you know, at home, with their significant others, singing the same tune? Unless there's zero subtext and they're really about to have some sort of dudes-in-Wrangler-jeans-only orgy set to a Garth Brooks album. Except there's a dog there too...
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